
In the past, for technical developers, there should be no difference between men and women in swimming goggles. However, with the growth of swimming market, view found that there are a group of people who can never be satisfied from the market feedback, so Tabata company has a special idea for developing women's swimming goggles products.
In 2004, view began to sell the industry's first women's swimming goggles, viewstart, and was quickly accepted by the market. In Japan, many women who love swimming came to buy them. It's been eight years since other goggles companies found that women's goggles are really good.
In 2012, Tabata, as a pioneer of women's swimming goggles, began to have an idea that "we should do something more."
The original Tabata developer proposed that a team should be created to develop swimsuits for women. These people should understand the needs of swimsuits from women's perspective, including appearance design, color, material, etc.
Then, a team was born to research and develop products on the women's market. This team is all women.
Tne of the members specializes in market research. At the beginning, he went to the health club to investigate how women usually feel and need the use of existing goggles.